Nicorette, maker of among other things nicotine patches, are launching their new gums through an ad campaign featuring the slogan "so good some people will do anything for them".
Now, I've never smoked, so I can't really speak from experience about dealing with trying to give up an addiction. Having said that, I would imagine taste wouldn't have as much to do with it as, oh, the nicotine. It's not as is you walk into a store, thinking about whether to buy the best foie gras and champagne available or go ahead and really treat yourself to some lovely Nicorette gums.
In line with the Nicorette campaign, perhaps other drugs will follow suit?
LSD pills - Once you pop, you can't stop.
Amphetamine - The quicker picker-upper.
Acid - Melts in your mouth, not in your hands.
And so forth.
/JP
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