Apparently, it has to do with Driftig.nu's founders, but considering this is their expert
I'm guessing the proverbial elevator doesn't really reach the top floor. Just add a tad more makeup and she'll be the spitting image of Pennywise.
/JP
Sunday, 14 December 2008
A beautiful truth
I was listening to radio today, and it seems to me radio commercials haven't really gotten better. Radio ads truly are, without a doubt, the bastard child of marketing. One ad in particular stood out amongst the rubble though: It's time to make nominations for Öhrlings-PriceWaterhouseCoopers' and Driftig.nu's award for business woman of the year. It's called the "Beautiful Business Award". Now, can someone please tell me why the fuck it always has to be related to beauty when it comes to women's awards? Why not just call it the "Business Award"? Calling it the "Beautiful Business Award" to me just screams of "yeah, she's gotten amazing results, 40% revenue increases and an additional 60% profit increase, but man, just look at her knockers!".
Apparently, it has to do with Driftig.nu's founders, but considering this is their expert
I'm guessing the proverbial elevator doesn't really reach the top floor. Just add a tad more makeup and she'll be the spitting image of Pennywise.
/JP
Apparently, it has to do with Driftig.nu's founders, but considering this is their expert
I'm guessing the proverbial elevator doesn't really reach the top floor. Just add a tad more makeup and she'll be the spitting image of Pennywise.
/JP
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5 comments:
Wowo! Jr Adman speaking! The radio ads in Schweden may be bad and sad, but in car-state WA, Australia, some of them are actually pretty good. It is a tough medium to handle, but if people spend hours in a car each and every day, then it is a great medium to reach people (which hopefully results in better ads).
In terms of ads in general, that's still a weak statement. It's like saying you're the thinnest person.. ..in America. The person with the most freedom.. ..in the Fritzl family. The point still stands, although I would me most welcome to see you, or any other adman for that matter, change that.
You can't criticize (sp?) radio just because the ad is boring. Rather criticise the agency who aren't creative enough to come up with something good and focus on a beauty contest rather than business contest.
I haven't. I criticized radio ads in general which are, any way you look at - or listen to - them in Sweden, subpar. The radio as a media I have nothing against, perhaps except some braindead morning shows that just make you want to eat a shotgun.
As a medium, rather.
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